SEIRA.exe is a fake documentary and experimental film about a virtual idol created to embody flawless perfection. SEIRA appears warm, tireless and endlessly supportive - a figure who never makes mistakes and never shows exhaustion. As her popularity grows, the film questions what audiences truly desire: emotional connection or the illusion of perfection.

Set against the backdrop of the Korean idol industry, the work explores how perfectionism, visibility, and social pressure shape both human and artificial identities. SEIRA becomes a mirror reflecting the cultural expectations projected onto bodies, emotions, and public personas and reveals how a virtual figure can intensify the very structures that marginalize real people.